Kaspar Allenbach

Swiss Mountain Poster

Some people saw a mountain panorama in the evening light and decided to invent Microsoft Teams.

Plakat, Jungfrau F4, Top of Europe, Berner Oberland

Plakat Jungfrau

Plakat, F4 oberland mockup classic rev4

Plakat Oberland

Plakat, Haute Route. Chamonix Zermatt

Plakat Haute Route

Plakat, Alpen Poster Schweiz

Plakat Alle Schweizer Berge

Plakat, F4 Winterland

Plakat Winterland

Plakat, Niesen DIN A2

Plakat Niesen

Plakat, Pontresina Steinbock Ferien

Plakat Pontresina – Piz Palü zur Erholung

mil Zátopek – Olympic champion and long-distance runner – once said: 'A fish swims, a bird flies, a human runs.' My version: A human hikes. In our family, mountaineering isn't just a leisure activity – it's simply what you do, like people going to church every Sunday. My father calls it the 'mountain-dweller gene': his family comes from Adelboden, he is a mountain guy just like my grandfather was – and I always tagged along behind them. Hiking up all day long, grinding and sweating – and by the evening, you feel great. Flat hiking, on the other hand, is the most boring thing to me. What attracts me most to walking in the mountains is the meditative aspect: clearing your head with every single step – far away from meetings and to-do lists.

Swiss Mountains – A Tribute Instead of Alpine Romanticism

In my designs, I'm inspired by the Japanese art of woodblock printing (Ukiyo-e), which seeks beauty in the near and the everyday. In Switzerland, the landscape right on my doorstep makes this very easy for me: from Bern, I see the alpine panorama every single day – it’s not just a backdrop, it’s my raw material. I don't design cliché alpine romanticism, but rather what is simply there: my Bernese Oberland poster shows the lush flower meadows of the Augstmatthorn, cumulus clouds, and a steel-blue sky – this might be dismissed as kitsch, but it's pure reality when you stand up there on a spring day. I've seen it with my own eyes. Finding the beauty in our native landscape and bringing it to paper – that's my tribute to the Swiss mountains.

Augstmatthorn, Niesen, Jungfrau, Piz Palü – To Be Continued

My first mountain poster, Bernese Oberland, was created after one of the toughest yet most beautiful mountain hikes I've ever done: from the Brienzer Rothorn via the Augstmatthorn all the way to the Harder – 9 hours, 3,000 meters of total elevation gain, and too little water. Arriving at Harder Kulm in a near-delirious state, I bumped into a swarm of tourists who had taken the funicular railway up. I swallowed this culture shock down with a Rivella (famous Swiss soft drink) and turned my nature experience into a poster. The Niesen, the Jungfrau, and the Piz Palü in Pontresina followed. The list of mountains still waiting for their own poster is growing faster than I can draw – I’ve been working on the Schreckhorn for years, I find the Weisshorn breathtakingly beautiful, and the Pilatus is also making my fingers itch. Fortunately, as we all know, mountains can wait.

Alpine Posters for Mountaineers, Peakbaggers, and Armchair Hikers

I’d rather climb mountains than look at them from below. But I know that feeling when the energy just isn't there, yet the mountain is still calling. In those moments, the next best thing is to peek at a mountain through a poster. My alpine posters are not just for those who long to head right back up the moment they reach the bottom – but also for those who, for whatever reason, cannot get out into the mountains. For people with limited mobility who want to dream of the Haute Route from their living room. For people living in the flatlands who want to get to know the highest peaks in Switzerland. For those afraid of heights, the unsure of foot, and anyone plagued by knee pain. Reinhold Messner once said: "The joy of the summit is just a wish of those who stayed below." With my mountain posters, I fulfill this wish – completely without a burning lung or sore muscles.

Häufig gestellte Fragen

As mentioned, I come from a family of Adelboden mountain dwellers who practically put hiking calves into my cradle – so I really have no choice but to love climbing mountains. In addition to their raw beauty, I am fascinated by Swiss mountain mythology, which is deeply rooted in our culture – stories that breathe a soul into the peaks.

You can find the highest mountains in Switzerland on my poster All Swiss Peaks. But it doesn't just list the Dufourspitze (4,634 m), the Dom (4,545 m), the Liskamm (4,532 m), the Weisshorn (4,505 m), and the Matterhorn (4,487 m); it features over 1,000 Swiss mountains in total. Among them are lesser-known but spectacularly named peaks like the Schafgrind, the Nollenchopf, the Witihüreli, and the Läged Windgällen. In short: the perfect poster for passionate mountain nerds and Swiss SAC huts.

Yes, absolutely. Whether it’s a tourism region or a traditional business: I bring their identity to paper. For places like the Niesen or Pontresina, I capture the panorama; for companies, the essence of their story. And it doesn't always have to be a summit: for the 100th anniversary of a sports garage, the patron's "opus magnum" – a Duesenberg Model J – became my motif. Whether it’s a rock face or a chrome classic: I design what moves you.

It’s an interplay between other people's favorite mountains and the inspiration I find on my own hikes. Sometimes people point me toward a special peak, or during a climb, I discover a perspective that excites me so much that I just have to capture it on a poster.

I would love to climb the Schwalmere in the Bernese Oberland one day, as well as the Schreckhorn, the Doldenhorn, and the Cheibehore. I would also like to do some high-altitude mountaineering, but right now I just don't have the time for it. There are endlessly many peaks I still want to summit – one lifetime alone is not enough.